Benefits of Enhanced Paid Search Advertising provided by Impressionable
Impressionable’s Enhanced Paid Search Advertising goes beyond traditional PPC campaigns by incorporating direct communication channels like inbound calls and live chat on your PPC landing pages. This not only boosts engagement and lead quality but also offers predictable costs with a consistent cost-per-lead, facilitating clear ROI tracking and budget management.
Our seasoned admissions experts will then call all of your leads, filtering out the unqualified ones free of charge. We send over the interested leads as warm transfers, and we can help those ready to take the next step apply to your programs online and/or assist them in booking an appointment to visit the campus or talk to an admissions representative.
Predictable Costs & Clear ROI
We have two pricing models of a fixed cost-per-lead that simplifies budgeting and ROI calculation, and a traditional percentage-based commission fee.
Inbound Call and Live Chat Support
We offer the capability to handle inbound calls and live chat directly on your PPC landing pages. This direct engagement with potential students sets us apart from other PPC vendors.
Optimized Keyword Research & Analytics
Enhance ad reach and effectiveness through strategic keyword targeting and data insights, maximizing engagement with potential students.
Tiered Lead Qualification
Benefit from our call center's expertise in filtering and categorizing leads, ensuring your team focuses on the most interested and qualified candidates.
Feature Comparison: Traditional PPC vs Enhanced PPC Service
| Features | Traditional PPC | Enhanced PPC Service |
|---|---|---|
| Lead Generation | ||
| Broad Targeting & Audience Reach | ||
| Campaign Management & Optimization | ||
| Real-Time Bidding | ||
| Ad Creative Development | ||
| Detailed Analytics and Reporting | ||
| Keyword Research and Selection | ||
| Geographic Targeting | ||
| Device Targeting | ||
| Ad Scheduling | ||
| Human Verification of Contact Info | ||
| Immediate Lead Follow-Up | ||
| Quality Check & Filtering | ||
| No Charge for Non-Qualification | ||
| Warm Transfer to School | ||
| Appointment Booking | ||
| Assistance with Online Applications | ||
| Cost-Effectiveness | ||
| Optimized Conversion Rates | ||
| Enhanced Engagement with Leads |
Boost your Efficiency
with our Marketing Solutions
Unlock the Full Potential of Your Educational Institution with Our Comprehensive Suite of Digital Marketing Services, Expertly Tailored to Drive Student Engagement, Increase Applications, and Maximize Enrollments.
Programmatic Marketing
Automated, targeted ad placements for maximum reach and competitive CPE.
Enrollment Generation
Building a pipeline of genuinely interested prospective students.
Search Engine Optimization
Optimize your online presence and let potential students find you organically, without spending money on advertising.
Custom Development
Solve complex challenges and streamline your processes with our tailored development solutions.
ContactCenter
Streamline lead management through real-time processing, aged lead revitalization, and live chat integration.