We create lead generation where your institution needs it, by finding leads and then nurturing them until
they are poised to become conversions. Consider us like an extension of your team – we work parallel to
you, expanding your reach, and pulling potential customers from a pool you might not have even known
existed.

We gather lead information, and route these leads to our contact center, where our seasoned
professionals know how to work a lead into a warm transfer. They will make sure the lead is vetted and
likely to convert, then they will transfer the lead to one of your school’s reps who can then convert that
warm transfer into an enrollment.

Rather than limiting our assessment to basic conversions, Impressionable conducts a comprehensive
analysis, considering various critical metrics for your institution. These metrics encompass lead
generation, interview results, and enrollments. Additionally, we differentiate between direct conversions
attributable to our advertising efforts and assisted conversions. This approach offers you a thorough
understanding of the overall impact of our marketing initiatives, highlighting their capacity to complement
and enhance your existing paid advertising and organic lead generation strategies

SEO takes time, dedication, and patience.

Typically, improvements in rankings require 3-6 months, and substantial, lasting results manifest around
one year. The allure of SEO lies in its enduring benefits, offering remarkable returns on investment over
time. The only mistake you can make with SEO is choosing to take no action.

SEO resembles a snowball rolling downhill. It starts small and slow but gains momentum as we intensify
our efforts and employ more SEO strategies. Eventually, it becomes an unstoppable force, much like the
growth of your website traffic

Our extensive experience in educational marketing, spanning 12 years, is enhanced by our close
partnerships with educational institutions specializing in programs such as cosmetology, trades, allied
health, marketing and business. We have become experts in warm transfers, lead generation, and
programmatic advertising, providing highly targeted leads and efficient warm transfers tailored to the
unique needs of our educational institution partners.

Programmatic marketing is a data-driven, automated approach to digital advertising that uses real-time
data and algorithms to precisely target your ideal audience. It optimizes your ad campaigns, ensuring
efficient budget utilization and higher returns on investment. With the ability to personalize content and
reach a wider audience across various online channels, it provides a competitive edge for educational
institutions.

In a highly competitive landscape, programmatic marketing is a strategic choice to attract and enroll more
students. Its data-driven efficiency, precision targeting, and real-time optimization capabilities make it an
essential tool for achieving your institution's marketing goals and long-term success. Collaborating with
experienced professionals in programmatic advertising is vital to fully leverage this modern marketing
strategy.

SEO is a crucial long-term investment for educational institutions and their websites. It amplifies visibility
in search engine results, cultivating trust and serving as a cost-effective marketing tool. Targeting specific
keywords drives relevant traffic, providing a competitive edge and expanding reach locally and nationally.
Emphasizing mobile optimization and high-quality content creation, SEO delivers measurable results and
adapts to evolving trends, ensuring institutions maintain a robust online presence, attract potential
students, and meet their enrollment objectives in the long run.