Programmatic Marketing

Automated Ad Targeting for Education

Benefits of Programmatic Marketing provided by Impressionable

Programmatic Marketing is the automated process of purchasing and displaying advertisements using real-time bidding. In simpler terms, this means your ads are shown to the right audience at the right time. At Impressionable, we leverage advanced data analytics and machine learning algorithms to tailor this process specifically for educational institutions. By understanding prospective student behaviors and interests, we ensure that your institution’s ads are displayed on the most effective digital platforms. This real-time optimization of your ad’s performance leads to increased engagement, more website traffic, and ultimately, higher enrollment rates.

Real-time Bidding

Automated auction-style buying to display ads at optimal times and optimal placements.

Data-Driven Analytics

Leveraging analytics and machine learning to understand student behavior.

Tailored for Education

Specialized algorithms to ensure your institution's advertisements hit the mark.

Engagement Metrics

Track how your ads are performing in real-time and see clear cost per enrollments with Impressionable’s reporting.

Programmatic Explained

Boost your Efficiency
with our Marketing Solutions

Unlock the Full Potential of Your Educational Institution with Our Comprehensive Suite of Digital Marketing Services, Expertly Tailored to Drive Student Engagement, Increase Applications, and Maximize Enrollments.

Enrollment Generation

Building a pipeline of genuinely interested prospective students.

Enhanced Paid Search Advertising

Filter out unqualified leads and live transfer the most qualified and interested leads directly to your admissions team.

Search Engine Optimization

Optimize your online presence and let potential students find you organically, without spending money on advertising.

Custom Development

Solve complex challenges and streamline your processes with our tailored development solutions.

ContactCenter

Streamline lead management through real-time processing, aged lead revitalization, and live chat integration.